Disrupting Traditional Media and Entertainment

Blockchain technology holds the potential to completely disrupt the media and entertainment industries. Unequal distribution of content, as well as unfair compensation for creators, are problems that evolving blockchain technologies are seeking to solve.

Innovative artists are disrupting the ways that we consume and pay for various modes of entertainment. The music and entertainment news has been in a process of continual disruption as streaming platforms have risen in popularity. While those platforms have made media more globally accessible, they have not allowed for fair compensation for creatives. Blockchain poses a possible solution through decentralization.

Because the entertainment industry has suffered from issues of ownership, with confusion and conflict surrounding attribution, the implementation of blockchain could create a more fair system of transparency, noting what individuals are entitled to compensation and why. In addition, blockchain is forgery-resistant in that it cannot be modified. And it could make it easier to keep track of royalties and distribution agreements.

The late Nipsey Hussle was an early proponent of the decentralization that Blockchain could provide. The LA rapper, who was famous for his mixtapes and community activism, was also a businessman. He first invested in bitcoin in 2013 and owned a stake in the crypto company Follow Coin. Hussle was innovative in that he saw blockchain as a major technological revolution, comparable even to the advent of the Internet.

“There are all these entrepreneurs that are gonna use the opportunity that the blockchain creates to build the next Google,” Hussle said in a statement, “and over the next five, ten years, we’re gonna see these things pop up.”

Blockchain has the potential to shape the future of the entertainment industry, and there are already several companies aiming to change how the industry does business.